DEALER ACCESS

Encore Paints — Dealer Programme
OFFICIAL BARBOT DISTRIBUTOR · UAE & KSA

A ready business,
under your control

You focus on clients. We handle the product, the platform, the logistics — and everything in between.

~85%Dealer margin
$3B+Market size
from $50Kto get started
Barbot paint strokes
MADE IN PORTUGALARCHITECTURAL PAINTS30,000+ COLOURS8 FACTORIES WORLDWIDE100+ YEARS OF SCALEOFFICIAL DISTRIBUTOR IN UAE & KSA MADE IN PORTUGALARCHITECTURAL PAINTS30,000+ COLOURS8 FACTORIES WORLDWIDE100+ YEARS OF SCALEOFFICIAL DISTRIBUTOR IN UAE & KSA
The Dealer Model

Everything you need to know — in one paragraph

Bring your clients and your warehouse. We bring everything else.

YOUR ROLE

What you bring

Purchase a starting stock Entry from $50K. Maintain a warehouse of ~100 m². Bring and grow your own client base — architects, contractors, designers, developers, FM companies. Set your own selling price — the margin is entirely yours.

WHAT WE BRING

What we handle

The official Barbot distribution rights. A live e-commerce platform with 30,000+ shades. Zoho CRM — your own dashboard and pipeline. Tinting equipment. Training. Marketing collateral. Logistics partners. UAE and KSA certification — already done.

THE OUTCOME

What this means for you

Every client you bring stays yours — locked in CRM, forever. Orders route to your warehouse automatically. Invoices go out under your company name. Revenue lands directly in your account. Margin of 68–85%. Full visibility, 24/7.

100+Years in business
30K+Colours on the platform
8Production facilities
$3B+Regional market size
About the Manufacturer

Over a century of European craftsmanship

HERITAGE

Barbot Portugal

· Founded in Portugal · 100+ years ·

  • One of Europe's most established architectural paint manufacturers
  • Present across dozens of markets, manufactured to EU standards
  • barbot.pt →

SCALE

8 factories worldwide

· Global footprint · EU compliance ·

  • International manufacturing network
  • Consistent craftsmanship and reliable supply chain
  • Full EU environmental and quality certification

MARKET CLEARANCE

Already approved

· Typically 6–12 months · Significant cost ·

  • Encore Paints has navigated the full approval process for both markets
  • Dealers skip this entirely — you sell from day one
  • encorepaints.ae →
Why UAE & Saudi Arabia

A market building at full speed

The Gulf is building at a pace the world hasn't seen in decades. The architectural paints market across UAE and KSA is worth over $3 billion — and fewer than five players share it.

SAUDI MEGAPROJECTS

Vision 2030

· NEOM · Red Sea · Qiddiya ·

  • Hundreds of thousands of active sites, with spending locked in through 2033
  • Paint is specified and purchased at every single phase of construction
  • Mandatory refresh cycles create recurring revenue — not one-off transactions

THE OPPORTUNITY

Five competitors. That's it.

· Structurally underserved market ·

  • A European market of equivalent size would have 30–50 active distributors
  • The price gap between premium and mid-tier brands runs up to 3x
  • Nobody currently sits in the middle — that space is open

DUBAI 2040

Dubai Plan 2040

· Residential · Commercial · Infrastructure ·

  • Ongoing residential and commercial construction
  • Government facilities and FM services
  • Stable long-term demand — not dependent on new construction
Where Barbot sits

Benjamin Moore craftsmanship.
Jotun pricing.

Barbot is built to the same technical standards as the world's premium brands — and priced where the market actually buys.

Benjamin Moore
Quality
world-class
· Premium tier · EU certified ·

Benjamin Moore sets the standard every architect knows. But at those prices, most projects in the region simply can't afford it.

Encore × Barbot
The best
of both worlds
· Century of craft · EU quality · Gulf pricing ·

Barbot paints — European craftsmanship at the level of Benjamin Moore. Selling price — like Jotun. This combination did not previously exist in the UAE & KSA market.

Jotun
Price point
Gulf market
· Widely distributed · Mid-tier ·

Jotun dominates on price and availability. But technically, it's a mid-tier product — specifiers who care about quality know the difference.

YOUR EDGE
This gap in the market is your opening
with every architect, developer and contractor you meet
Benjamin Moore craftsmanship at Jotun price no longer exists anywhere else in the UAE & KSA market.
Who You're Selling To

Who buys architectural paints

The dealer brings their own client base. Below are the typical segments that drive sustained demand for architectural paints in UAE & KSA.

SPECIALISTS

Interior Designers

· Residential · Commercial ·

  • Value a wide palette — 30,000+ shades
  • Require NCS, RAL and precise colour matching
  • Regular orders across projects

SPECIALISTS

Architects

· Specifications · Project documentation ·

  • Specify paints in project documentation
  • Require technical data and certifications
  • Long-term partnership relationships

CONSTRUCTION

Contractors

· Finishing works · Volume purchases ·

  • Construction and finishing companies
  • Buy in bulk, value supply stability
  • Supply reliability is critical

CONSTRUCTION

Developers

· Residential complexes · Commercial real estate ·

  • Developers of residential and commercial projects
  • Long-term supply throughout the full lifecycle
  • High volume and predictable demand

SERVICE И OPERATIONS

FM Companies

· Building maintenance · Repairs ·

  • Maintenance and facilities management companies
  • Regular repeat purchases
  • Maintaining properties in proper condition

SERVICE

Service Companies

· Painting works · Maintenance ·

  • Painting and finishing works on contract
  • Repeat clients with regular orders
  • Predictable and stable demand
Client ownership

Your client base.
Your asset. Nobody can take it.

Every client you bring is registered under your dealer account and stays there — with full order history, communication logs and analytics. This is written into the dealer agreement. Not a courtesy. A contractual guarantee.

01
LOCKED IN

Your clients. Your account. Not shared.

Every client you bring — whether you register them manually or they sign up through your referral link — is linked to your account in CRM. Encore has no direct relationship with them. They are yours.

02
YOUR CRM

See everything. Control everything.

Your personal dashboard gives you a live view of every client, every deal, every order. Pipeline stages, communication history, purchase patterns — all in one place. You can export everything. No lock-in.

03
RECURRING REVENUE

Every returning client — routed to you automatically

When a client reorders, the system routes it to your warehouse without anyone lifting a finger. Your invoice. Your payment. Your margin. And even if you end the partnership, the client base remains yours.

How a Deal Works

From first contact to payment — here's exactly what happens

You manage the relationship. The platform handles the rest — order processing, invoicing, logistics, tracking — automatically.

01

Step 1 — You introduce the client

The client registers under your account — either you add them directly in CRM, or they sign up themselves via your referral link on encorepaints.ae. From that moment on, they're yours. Permanently.

02

Step 2 — The order is placed

The client browses 30,000+ shades and places their order online — or you build the order for them in CRM. Either way, your pricing and discounts apply automatically.

03

Step 3 — Your invoice goes out

The platform generates an invoice in your company name — your logo, your bank details, your VAT number. Encore is invisible to your client. As far as they're concerned, they're buying from you.

04

Step 4 — Payment arrives to you

The client pays you directly. No commission deducted. No intermediary taking a cut. You set the price, you capture the margin — the full amount hits your account.

05

Step 5 — The warehouse ships

Payment confirmed — CRM notifies your warehouse instantly. The order ships from your stock, using your own logistics or our partner network. The client gets a tracking link. You don't have to make a single call.

06

Step 6 — The cycle continues

The client is in your system permanently. Every reorder routes to you automatically. You track performance per client, per product, per period — and get alerts before you run low on stock.

Technology Platform

IT platform ready from day one

Building this infrastructure from scratch takes 12–18 months. You get it on day one of the dealer agreement.

ZOHO CRM · OPERATING SYSTEM

Full real-time business control

  • Personal dealer dashboard with sales pipeline and deal stage management
  • Your full client base — with order and communications history
  • Stock synchronisation between your warehouse and central inventory
  • Automatic order routing to your warehouse and proactive replenishment notifications
  • Financial analytics by sales, clients and products 24/7

E-COMMERCE · SALES SHOWCASE

Professional sales platform with no development costs

  • 30,000+ architectural paints with colour selection in BARBOT, RAL and NCS
  • B2B and retail orders in a single interface
  • Client personal cabinet — order placement 24/7
  • Automated logistics from the dealer warehouse and delivery tracking
  • Mobile version, UAE and Saudi Arabia payment methods
What you receive on day one

All already ready for you

SALES SYSTEM

Ready-made platform

· Catalogue · Prices · B2B and retail ·

Professional sales platform, architectural paints catalogue and B2B/retail flows — with no development costs.

CLIENT OWNERSHIP

Yours. Contractually.

· Locked · In your CRM ·

Step 1 — You introduce the clients. Each one is locked to your CRM account. All repeat orders automatically come to you.

DIRECT REVENUE

Direct payments

· Your account · Your money ·

Invoices under your company name. Payment directly to you. Encore does not interfere in your client relationships and takes no commission.

FULL VISIBILITY

24/7 transparency

· Sales · Clients · Inventory ·

Real-time dashboards. Full visibility of what is selling and when to restock.

TINTING EQUIPMENT

Tinting machine

· Supplied · Installed ·

We supply and install professional tinting equipment for 3,000+ shades.

THE PRODUCT

It opens doors

· EU craftsmanship · Gulf price ·

Barbot paints — European craftsmanship at an accessible price. A conversation that closes deals on its own.

The Numbers

What one deal actually looks like

A standard residential project: one villa, 300 litres of paint, tinted to a custom palette.

ONE VILLA · 300 LITRES · TINTED

What you walk away with

Your selling price (you decide this) 8 400 AED
+ Tinting surcharge (typically 25%) +2 520 AED
Client pays 10 920 AED
− Your cost (what you pay Encore) −5 000 AED
Your profit on one job ≈ 5 920 AED
INITIAL INVESTMENT
183 500AED

The first stock purchase to open your warehouse and go to market — roughly equivalent to $50,000.

BASE MARGIN
68%

Your margin on standard white or pre-coloured paint, relative to the price you set.

+ TINTING PREMIUM
+10–45%

Custom tinting adds an average of 25% on top. That surcharge is pure margin — pushing total profitability close to 85%.

These are illustrative figures. Encore sets no prices and takes no commission from your sales.
Every pricing decision is yours. Your margin is yours. We have no visibility into your client transactions.

BASE MARGIN
68%

On standard architectural paint, at the price you decide to charge your client.

WITH TINTING
~85%

Add custom colour tinting and the surcharge — typically 10–45% — goes entirely to you on top of the base margin.

Getting Started

How to start right now

We are actively partnering with distributors in UAE and Saudi Arabia.

01
01 · First conversation

Reach out to the Encore Paints team. We'll walk you through the model in detail.

02
02 · Alignment of terms

Territory, product range and commercial terms of the agreement.

03
Signing the agreement

Dealer agreement and initial purchase Entry from $50K.

04
04 · Launch and integration

Platform connection, training, equipment delivery.